Powtoon Characterization Essay

Introducing the 23 most inspiring people alive (for me). Why is this important? For one glaring reason: We’re living in the most amazing time in human history – and yet everyday I see people who don’t know it and don’t feel it. We have modern plumbing, healthcare, abundant food, rapid travel, access to anything you’d ever want to know and learn available for FREE online.​ In many ways, we have the ability to do just about anything we’d want to – and yet, something holds us back.

Too many people go to work wishing they didn’t have to. They wake up tired and spend their day tired. And when we hear news like that at PowToon, our heart bleeds. Which is why – we’ve decided to do something about it.


PowToon’s 30 Days of Inspiration – The​ 23 most inspiring people alive

We’ve just launched “30 Days of Inspiration” to inspire you to live with more awesomeness. So you focus more on your opportunities than what worries you. To feel more of the abundance around you, instead of limitation. To start living your dream life – today – instead of waiting for something to happen way off in the distant future. For me, nothing is more inspiring that learning from real people who manifest their dreams. From inspiring people who have found ways of turning obstacles into opportunities. Who’ve figured out ways to be resourceful when they lack resources (H/T #13 below). Who focused more on persistence and dedication than excuses and reasons why something won’t work. I’ve learned from the 23 inspiring people below that there’s awesome abundance all around us – when you focus on it. ​



Of course – I could probably list hundreds if not thousands more people who are inspiring as all hell to me and to you. Like my Mom. Like my first business mentor John. Like my 3 daughters.​ Like Roy. Like Ilya. Like every single person who works at PowToon, who inspire me on a daily basis. So please don’t think of this list as complete.

Which is why I need YOUR help. Because we could turn this list into something epic – when you add the person who inspires YOU the most. After you go through the list below – please comment below who inspires YOU. Together, we’ll inspire hearts and minds to turn their exciting dreams into an even more exciting reality. Ready? Let’s go:



The 23 Most Inspiring People Alive (for me)


The inspiring people in this list are in no particular order. They’re a mix of visionary entrepreneurs, servant leaders, authors, comedians, artists, writers, scientists and people who overcame overwhelming obstacles to create an extraordinary life, all their own on their terms. Important:​ I made this list as a RESOURCEfor you to learn more about each of these inspiring people. I put in a lot of resourceful links for you to learn as much as you can about each person. So make sure to bookmark this page and share it with anyone you know who would LOVE some inspiration from you.

Quick story?

We’ve been getting thousands of people to attend our webinars recently. And one of the main questions Nirel and I are always getting asked is how we have so much energy? The truth is that your energy comes from what you focus on. If you focus on what you’re worried about – your energy will be worry-based. If your focus is on gratitude and opportunity – your energy will be…pretty awesome. And if it’s one thing I learned from these 23 inspiring people is how masterful they are in the science of FOCUS.

Which is our #1 goal for you during these 30 days of inspiration. To FOCUS on what you most WANT. So at the end of this post, I have a thrilling surprise waiting for you. It’s a new tool, right inside of PowToon to to help you achieve your goals and get what you most want in your life.



1.​ Peter Diamandis

Engineer, physician, best selling author and brilliant entrepreneur. He’s best known for founding the XPrize foundation (which just gave $2M to improve the health of our oceans) and Singular University​ (whose mission is to educate leaders to apply exponential technologies to address the biggest challenges we face today). Aside from his many groundbreaking achievements, there’s one thing that Peter Diamandis​ does that inspires me the most: his “Case for Optimism” how we’re living in the best time in human history – and it’s only getting better.​

Enjoy his uber-inspiring talk, viewed over 1M times on TED’s website how “Abundance is our future”:



2. Liz Murray









When Liz became homeless at the age of 15, it was just after her mother died of HIV and her father moved into a homeless shelter. In such a painful situation, most people would only be able to see their immediate circumstances. But Liz would seek a better reality for herself, despite her intense limitations. So she attended a local high school and graduated in just two years. She was then awarded a New York Times scholarship for needy students and was accepted into Harvard University, eventually earning her doctorate in clinical psychology. She has since written a New York Times best-selling memoir “Breaking Night: A Memoir of Forgiveness, Survival, and My Journey from Homeless to Harvard” which was also a made-for-TV movie. Liz inspires me because she didn’t let her circumstances dictate her future. Instead, she chose her own destiny and manifested it, despite overwhelming obstacles.



3. Nick Vujicic









Nick Vujicic was born with tetra-amelia syndrome,​ a rare disorder characterised by the absence of all four limbs. His videos on YouTube have inspired millions and millions of people with his message to love life and live without limits. He was tormented to such an extent that at the age of 10 he attempted suicide. After years of feeling alone and worthless, he had an epiphany one day while reading an article.

He read about a disabled man who refused to let physical limitations dictate his life. At that moment, Nick says, he realized he had the ability to take control of his life. Instead of looking at everything he lacked, he decided to look at everything he could have. Now a famous author and international speaker, Nick inspires the world everyday to live a life without limits. His message is brilliantly sobering and electric.



4. Tim Ferriss









He wrote the book that redefined wealth and freedom. He embodies the ability to learn and master…anything.​ In his most recent project, the Tim Ferriss Podcast, he’s interviewed Billionaires, 3-Star Generals, Hollywood Producers and Arnold Schwarzenegger. His name is synonymous with creating whatever you want in your life. And yes, we’ve even quoted him in our own PowToon WhatsApp group. Tim Ferriss inspires me because he shows us how just about anything is possible when you have the right focus. Check out his genius awesome podcast and make sure to listen to it at least once a week:​ http://fourhourworkweek.com/podcast/



5. Sergei Brin








Aside from creating one of the most revolutionary companies in human history with Larry Page…hmm. I think a lot of PowToon was inspired by Google. We have (a lot of) fun at work. We have tons of food in the cupboards (we’re not yet with a full time chef!). Yes, we have the genius Google Docs, Gmail, Google Search and a TON of amazing innovations that affect our work and life everyday thanks to Sergei and Larry.

What inspires me the most is the CHARACTER they infused into Google and the rest of modern corporate culture. Google put slides, nap pods, solar powered frisbee parks, massage rooms, unlimited free food and happiness into the modern workplace. Thanks for being so awesome.



6. Richard Branson









Not sure how someone runs 400+ companies. Even more perplexing is how Richard Branson seems to be having the time of his life running them. If you follow interviews, he’s been like that from day 1 when he started Virgin from scratch back in the early 70’s. He’s been called the definition of success. It’s not because of his net worth, but because of his happy as a kid attitude. I’m not inspired by Richard Branson’s billions – I’m inspired by his joy. Oh, and he’s launching personal space travel.




7. Brendon Burchard









If you’re not following Brendon you’re missing out. Just watching him will give you new doses of energy. In the past 2 years he turned his 10k Facebook group into 3M+ members. He’s written 3 New York Times best selling books and Larry King calls him one of the worlds’ top trainers. He started from scratch after surviving a horrible car crash. As he saw the end near, he realized we’d all be asked 3 questions at the end of our lives. Did we live? Did we love fully? And did we make a difference, did we matter?

With those 3 questions he left his corporate job and claimed a path to become a speaker, author, coach and trainer to inspire others with his message to live, love and matter. Brendon deeply struggled when he first started out. In his words, “When I first started out, I did what most authors did – I went broke.” But his mission to inspire drove him to become the legend that he is. He now runs a multiple 8 figure business that inspires tens of millions of people on a weekly basis. Here’s a quote he recently put on his Facebook page: “Curiosity is the filament for a life burning with vibrancy and joy“. Check out his new book, The Motivation Manifesto. We love you Brendon.



8. Jessica Cox










Born without arms, she used her legs and her unbelievable spirit of awesomeness to become the first licensed armless pilot. She’s also the first armless black belt in the America Taekwondo Association. Refusing to use prosthetic arms Jessica: drives a car, types on a keyboard, pumps her own gas and puts on contact lenses. She also SCUBA dives and has a Psychology degre from the University of Arizona. She inspires people across 20 countries by sharing her message of inspiration on stages. Jessica – we love you.




9. Vishen Lakhiani










For anyone who thinks running a business could never be a spiritual pursuit – please study Vishen. He started the multiple 8-figure empire Mindvalley from scratch with a single vision: to empower people to live extraordinary lives. Vishen founded Mindvalley Academy that has dozens of personal growth courses that have impacted over 1.5 million students. From courses on happiness to energy management to wealth to meditation, Mindvalley Academy is an oasis to unleash your potential.

They have apps like’omharmonics‘, a mastermind called “Zentrepreneur” and an award winning office with statues of super woman, colorful bean bags, pool tables and a life size honey comb with the quote, “Life isn’t about finding yourself, it’s about creating yourself”. Vishen even created, what I think might be the coolest name of anything on earth – Awesomeness Fest.



10. Amy Schumer








Nothing gains attention like genius humor. So why not use your humor to fight a crucial cause? Amy uses her humor to fight rape culture in America. As she points out, the statistics of girls being raped in college is atrocious. Amy made a hilarious parody of “Friday Night Lights” that mocks the vacuous male culture in America.​ She’s been featured in Time, Salon, Variety & won Glamour’s “Trailblazer of the Year” award. Forget speeches, protests and rallies to support your cause – use humor.




11. James Franco









He’s a published poet, has a PHD from Yale, teaches film at NYU and USC, debuted in Broadway and is an Academy Award nominee. James Franco inspires because he doesn’t stop and isn’t afraid to go into new territory. He’s not expecting his poetry to be a best seller – but he published it. And just because he’s an actor doesn’t mean he can’t pursue a PHD and teach. So don’t limit your ability to be an artist – the world is your canvas.



12. Oprah










Despite how most people view Oprah, she has not led an easy life. She was born into poverty in rural Mississippi to a teenage single mother. She was raped at the age of 9, because pregnant 14 and lost her son while still in infancy. But Oprah would make history in her heroic transformation to eventually become one of the most powerful women on earth.

She is a multi-billionaire​ and is regarded as the “Queen of Media“. Oprah has done so much in her career it’s dizzying. But the most inspiring thing she’s done is showing you that your circumstances don’t dictate your life, only your desire does.



13. Tony Robbins









Tony Robbins is profound. My first glimpse was when I saw Tony help Jim overcome suicide. Jim was a multi-millionaire investor who had lost everything in a short time span in 2002, including the entire investment of one of his closest friends. Jim’s last minute hope was attending a Tony Robbins event. Watch this video for yourself and see how Tony used a brilliant process to save Jim’s life.

What’s profound is how Tony has helped – in person -​ millions of people over his 30+ year career. Maybe you’ve seen him on TV or heard that he’s advised Green Day, Leonardo DiCaprio, Melissa Etheridge, Paul Tudor Jones, 3 US Presidents, owns an island on Fiji and runs 12+ companies. For me, what inspires me most about Tony Robbins is his deep mastery of the human spirit. And in the words of award winning psychotherapist Cloe Madanes, Tony’s “unswerving faith in the goodness of people.”



14. Vince Gillian







What I love most about Breaking Bad – created by Vince Gillian​ -​ is how it talks about the least talked about of topics: a modern man’s struggle to find himself. Vince created the fascinating anti-hero​ Walter White, who in the course of the show transformed from “Mr. Chips” into​ Scarface. Upon being diagnosed with Cancer, Walter’breaks bad‘ to both pay for his own cancer treatment and provide for his family in the event of his death. What inspires me about Vince is how deep of a character’s journey he created. Breaking Bad entered the Guinness Book of World Records as the highest rated show of all time.



15. John Lasseter








He pioneered full length computer-animated films, is a multiple academy award winner and has so much fun running the multi-billion dollar empire Pixar that he doesn’t feel like he works at all.​ He has 1,000+ Hawaiian shirts that he wears to work everyday, in his office filled with thousands of toys. Steve Jobs called him the​ “heart and soul” of Pixar.

John is uber-inspiring for being so successful at doing something he loves so much. He’s so inspiring for describing his life’s work with these words: “We make the kind of movies we like to watch. I love to laugh. I love to be amazed by how beautiful it is. But I also love to be moved to tears. There’s lots of heart in our films.”


16. Ray Kurzweil









Forbes crowned him the “Ultimate thinking machine”. Ray Kurzweil is an inventor, futurist, computer scientist, founder of Singularity University, author and director of engineering at Google. The reason Ray inspires me is because of the following story. A few years ago I was speaking at an event on the topic of personal growth.

Someone came up to me afterwards and started explaining how bad the economy is and how “things are only getting worse“. I asked if he studied any futurists (by the way, that’s a great question to ask to get someone’s attention)? He took a moment and didn’t know how to respond. I suggested that instead of looking at the economy as it is, look at where it’s headed. And to study Ray Kurzweil (as well as a few others mentioned on this list). It’s inspiring to meet someone who studies the future and to predict where it’s going. Not necessarily to ​ know what will happen, but rather to open your mind to exciting new possibilities.


17. J.K Rowling










J.K Rowling conceived the idea of Harry Potter during a train ride in 1990. By the time she finished writing it seven years later, her mother died, she divorced and lived in near poverty. And her book was rejected by 12 publishers. What is so remarkably inspiring about Rowlings’ story is that despite living in near poverty and despite being rejected 12 times – she persisted with her dream to tell the world a story about the magical life of Harry Potter.

She is now a billionaire, the first author to become one. Her fantastically original story is now a household name with blockbuster movies, theme parks and even a wildly popular fan-based podcast called MuggleCast. In her most painful moments living just above poverty, Rowling might not have been able to see the empire she’d soon create. But she did see her story and it moved her. Despite the many difficult circumstances she faced at the time – she channeled her pain​ to create an even better story.


18. Tony Horton










You’ve seen him on TV and you’ve most likely heard of his creation, P90X. What you haven’t heard is how Tony Horton got started – and it’s very cool and super inspiring. Tony moved to California to become an actor. And like most actors – he was struggling. Barely able to pay for rent or food, he always made sure to go to the gym and started to learn about health and fitness. Eventually he got a job as a runner at 20th Century Fox to pay the bills.

Tony kept on working out, and his boss Harlan Goodman noticed. Harlan said how good he looked and asked if Tony would train him personally to be more fit. People in the studio went up to Tony and said how Harlan is looking better – can you train me as well? Eventually, Tony became the personal trainer for many Hollywood Celebrities, later​ meeting the CEO of BeachBody​ Carl Daikeler, where they came up with the idea of a fitness training program. Tony is hilarious, a genius and kept pursuing his dream when it didn’t look like he’d ever achieve it. Watch Tony tell you his own story (with a ton of humor) – it’ll inspire you.


19. Dr. Dan Siegel






Dr. Dan Siegel received his degree in medicine from Harvard,​ ​ is a clinical professor of psychiatry at the UCLA School of Medicine, is a New York Times best-selling author of 13 books and has helped millions of people understand how to use our brains to live more meaningful, healthier and more enjoyable lives.

He’s innovated the field of “Interpersonal Neurobiology” which helps us interact with one another with more consciousness and compassion, by having a clearer picture how our own brains operate in relationships. His work is brilliant, accessible, empowering, new and absolutely inspiring. Learn more here:​ https://www.mindsightinstitute.com.


20. Sheryl Sandberg








Time Magazine ran a cover article on Facebook’s inspiring COO whose title read, “Don’t hate her because she’s successful. Facebook’s Sheryl Sandberg and her mission to reboot feminism.” From running the operations for one of earth’s most impactful companies to authoring her own best selling book to travelling around the world spreading her message Time said, “It’s probably not an overstatement to say Sandberg is embarking on the most ambitious mission to reboot feminism and reframe discussions of gender since the launch of Ms. magazine in 1971.”

Sandberg’s mission and message alone is exciting and empowering. But what inspires me most about Sheryl is how intimately she shared with the world her mourning of the death of her beloved husband, Dave Goldberg. With her millions of Facebook followers, she shared her heart and soul on the beautiful relationship she cherished and now mourns. It’s one thing to spread a message of global connectivity and it’s another to live it and breathe it. Thank you Sheryl for inspiring us with your vulnerability and humanity. PS – Here are the 7 powerful books she most wants women to read.


21. Malcolm Gladwell








Malcolm Gladwell inspired me to fall in love with English all over again. His story telling is brilliantly insightful, gripping, poignant and pure fun. At any given week, most of his books are all on the list of the New York Times bestseller list – and of course they should be. From showing us how small but specific tipping points can cause global epidemics to formulating how success is determined by your miraculous surroundings and specific number of hours of dedication (10,000).

Gladwell made us rethink how influential our .02 second thoughts are as we blink them. He retold the epic tale of David and Goliath to reveal hidden, subtle and wondrously relevant meaning. His written word is enlightening, entertaining and empowering. I’ve read some of his books multiple times…for the sheer enjoyment of it. He told the story of Ketchup vs. Mustard. He revealed the theory of plane crashes and how to cure graffiti. Like all geniuses, you can agree or disagree with his theories, but by now, you simply can’t ignore him. And for me, why on earth would you want to? Thank you Malcolm for showing us the magic of language, learning and the beautiful power of telling stories.



22. Dan Ariely










Dan Ariely has done live tests (with real humans) to see if high priced fake medicine out-performs low priced fake medicine. And why things that are FREE can make us less selfish. And hundreds of insanely creative tests in what he’s coined, “Behavioral Economics”. If you haven’t read Dan’s books, go wild and you’ll soon be one of the smartest people in any given room. Dan Ariely has turned economics into one big psychological experiment that’s super fun to learn about.

The New York Times called his work “revolutionary“. Nobel Laureates in Economics said his book is “wildly original” and “ingenious“. Dan Ariely is a professor at Duke, co-founder of BEworks, is a multiple New York Times best-selling author and his TED talks have been seen over 10 million times. Humorous geniuses are the best kind – thank you Dan for making us learn while we laugh our heads off.



23. Elon Musk







Elon Musk founded SpaceX, co-founded PayPal and Tesla and is the chairman of SolarCity. He’s revolutionizing space travel, automobiles and how we consume energy (including his new Tesla battery line). Elon Musk is showing the world how entrepreneurs are the ones who lead real change in the world. I’m inspired by Elon’s thrilling leadership in a wild range of companies. Space, solar energy, automobiles and online payments? Is it really possible to effect positive change in such a diverse range of causes? Thanks to Elon it’s an obvious yes.

So let him inspire YOU to say YES to all your dreams. ​ After studying these brilliantly inspiring people, they all have ONE thing in common. They each harnessed their innate power of FOCUS by having inspiring goals. And it makes total sense. That to achieve your goals, you need to know what they are. Which is why I have something exciting to reveal to you now: The Blue Sky dynamic vision board.


Introducing The “Blue Sky” Dynamic Vision Board


The main goal of our #30daysofinspiration is for YOU to achieve YOUR goals. And the most powerful way to do that is by creating your own “Blue Sky” right now. We created the “Blue Sky” as a dynamic vision board for you to easily “see” your goals so they become easier for you to achieve.​ Create yours right now by simply doing 3 steps:

1. Log into your PowToon Account (or get yours for FREE here)

2. Go to:​ https://www.powtoon.com/dashboard/templates

3. Choose “Customize a Ready-Made PowToon” and click “Edit” on the brand new Blue Sky template we made for you.











Then, just fill in your content and images so you see YOUR goals right in front of your eyes. With the Blue Sky template, you can now get inspired to achieve YOUR goals, anytime you need. Just look at how excited the PowToon tribe is with our new “Blue Sky” template to achieve their goals: ​


So if it’s ONE thing that YOU take away from these 23 inspiring people – let it be for YOU to do what most inspires YOU…now. The best way we know is to create it first as a “Blue Sky” for yourself.

Most Inspiring People – Who Most Inspired You In Your Life?

Let me know who is ONE person who inspired YOU in your life? Comment below and let’s inspire the entire PowToon tribe to achieve their inspiring goals in their lives. Rock and roll.

You’re awesome!


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VP Business Development @Powtoon. Ari's known as the "High Energy Guy" who currently advises Fortune 500 companies, Hollywood Studios and over 5,000 executives and business owners every month how to increase their leads, engagement and sales with Powtoon. He's spoken on stage with MGM, the Sands Hotel, 3M and Oracle. NASA referred to his strategies as "fresh and intriguing". Learn how to grow your sales and impact by following me on twitter: @AriSherbill

This post was guest written by​ David​ – a 5 star content creator on Elance.com, and creator of the hit blog​ Person 2 Person Engagement

Frequently posting great quality video content is arguably the single most effective organic SEO strategy currently available. That means a drastic increase in targeted website traffic, significant increases in social media sharing and, most importantly, more paying customers for your business!

  • In this post I share the latest stats and insights into why video is absolutely critical to your content marketing success in 2015.
  • I then share some of the most effective tools, tips and techniques for producing your own great animated video content for free.

So, why is video marketing so effective?

Well, to put it simply, humans are extremely visual by design. If you have any doubt, consider these figures:

  • 60,000 times to be precise! That’s how much faster our brains process visuals vs. regular online text. Not only that but:
  • 70%​ of the body’s sensory receptors are in the eyes!

That makes strong visual story telling critical to effective digital marketing and branding through the search engines and social media.

What are the concrete results of sharing strong visual content? To start off with, having great visual content on your blog and in your social media posts will significantly improve your objective engagement measures:

The key question here becomes: How can you sell anything through digital marketing and online branding efforts if people don’t even know your business exists?

It’s time to start frequently creating and socially sharing great videos! Here’s why video is so incredibly effective as an online marketing tool:

Video content is arguably the most effective form of visual content for getting more business and customers.

To put it simply, video is the best of the best when it comes to visual content marketing.

With video you are far more likely to get​ Noticed- Your web page is 53X more likely to end up on the first page of a GoogleSearch if you have videoon it. And that’s serious organic SEO value! Not only that but:

Video is the most powerful way to clearly convey the unique value you have to offer your ideal customers. There’s no better way to realize the #1 goal of online marketing: to show potential customers you’re the top choice for solving their immediate real world challenges and pain points.

Ideal customers are all those folks out there who are looking to pay for your product or service right now. But they can’t find you in all the noise (yet) when they search Google, Twitter or Facebook.

With great video you:

  • Get Lots More Traffic- 75% of visitors go to a website after seeing a video about a company who has products or services they’re looking for.
  • Put ​ ‘Visitor Bounce’ in Reverse: One of the biggest challenges faced by online marketers is keeping their visitors truly engaged so they stay long enough on their blog, website or landing page to really share their value proposition and make sales.
  • Visitors stay a full 2 minutes on a site with great video as opposed to 8 seconds on a site with only text. As any leading content marketing expert will tell you: That extra 1 minute and 52 seconds is sales window that’s potentially worth its weight in diamonds!
  • Stronger Social Shares – You get 12X more shares with videos than via text and links combined!
  • Deep Follower Engagement – 70% of people have very strong recall for audiovisual information after 3 days!
  • The more great video content people see and hear about your business: the more likely they’ll remember you when it’s time to make their purchase.
  • Most importantly, the use of video directly translates into Increased Sales and ROI!!!!

What do the actual video marketing stats say? Well, great video content increases:

u221a​ Conversions up to 24%

u221a​ ROI up to 300%​

When businesses put video at the center of their content marketing strategy, they increase the likelihood of a purchase by:

Animated Video Inspires Strong Positive Emotions and Connects those Emotions with Your Business Message:

Most buying decisions are strongly rooted in the emotional experience an online brand inspires. It’s not just about the facts and figures.

Although, as we’ll explore shortly, telling your business story effectively with strong, easy to understand infographic data is also extremely important.

Visual content designed to bring out strong bursts of excitement and/or delight are 200% more effective than the usual text-only sales or blog copy.

It turns out that great animated video content, including: animated explainer, “How to..” and video infographics, are particularly effective for both inspiring positive emotions and for communicating your business “value-story” through data.

Animated video content empowers you to easily communicate your business message through visually combing powerful emotional and informational content through the use of:

  • Fun and emotionally expressive animated characters;
  • Strong, emotionally expressive colors;
  • Easy to understand and deeply engaging charts,
  • Animated text display and transition effects; and,
  • Really cool infographics
  • And PowToon puts all of these tools right at your fingertips!

Ok, so now you know why video is critical to your online marketing success. You’ve also learned a few general tips for creating great video content.

You’ve also seen that using powerful video animation elements in your digital marketing content will give you serious competitive advantage over competing businesses. This increased engagement comes from effectively inspiring strong positive emotions while at the same time communicating and energizing your business message.

So now that you know why video is so critical to the success of your digital marketing campaign in 2015, let’s explore some of the most effective tools, tips, and techniques for producing your own animated videos:​


The Top 8 Tips for Creating Amazing Animated Video Content:

So what are the 3 biggest challenges you face if you want to frequently create and share great animated video content from scratch?

Simple: It’s usually incredibly –

  • Expensive,
  • Extremely technical; and
  • Extraordinarily time consuming.

Outsourcing the production of animated explainer, “how to” and demonstration videos can cost a fortune, – literally hundreds and very often thousands of dollars each!

And that’s right where my first high-value video creation tip comes in to play:

1. Make Your Animated Videos with The PowToon Platform (It’s Free!)

PowToon is the #1 free animated video and slide presentation creation tool for 2015 – period.

PowToon empowers you to frequently craft and share rich visual content on your blog and social media accounts.

With PowToon you can you significantly increase your chances of getting more views, stronger social signals and more real paying customers.

Powtoon makes creating great animated video content fast, fun and easy. And what’s really great is that you can start making and sharing videos right now – and it’s FREE !

2. How to Tell Your Business Story in 7 Simple Steps:

When you’re making an explainer or teaching video with The PowToon platform make sure to start by creating a short written script that:

  • Tells your story through the experience of a main character. This allows your ideal customer (external or internal) to really connect in the first person. The Powtoon platform has so many characters and time saving theme-based templates for you to choose from.
  • Next, clearly and simply state your ideal customer’s top 1-3 pain points. For example, what real world problems or business challenges will you solve with the information you’re going to share next? How will what you’re teaching them in your video directly benefit them in real life?
  • Next clearly explain or communicate your top tips, tools or strategies for solving your ideal customers main problems or pain points.
  • Give them your best action steps and strategies for free every time. These are things your viewers and followers can start doing right now to create genuine and immediate value in their lives.
  • Treat your viewers like high paying customers and that’s what they’re more likely to become!
  • Describe the solution state:​ Simply and clearly describe what it’s like for your main character now that he or she has implemented the solution or strategy you’ve outlined in your video. You want to clearly convey what it looks like and feels like now that they’ve started implementing your tips or suggestions. Don’t forget to use language, characters and images that inspire those positive emotions we discussed!
  • Finally, clearly state your call to action. This is where you invite your viewers to take a specific action step that further connects them with your business.

For example, many successful digital marketing campaigns offer additional high value tips and strategies via an animated video series, a free Ebook or white paper, in exchange for a viewer’s email address.

You can then send them the free Ebook and at the same time add their email to your growing email marketing list.

You can then send them fresh, high quality video marketing content which has a much higher ROI then the usual text and static image based email marketing copy by the way.

Quick Tip:​ Put an explainer video at the top of your blog or business website. Just like you notice a headline when it’s at the top of an online article or newspaper, you want to put the video where it immediately catches people’s attention.

3. Write an Attention Grabbing Video Title Based on Fast Keyword Research

When it comes to optimizing your content for the search engines and generating high levels of follower engagement, keyword research for your video titles is incredibly important. So is writing an emotionally inspiring title for each new video once you’ve selected your keywords.

But how do you do effective keyword research? Now that both Google and YouTube no longer offer their free keyword research tools?

That’s easy! Try: Ubersuggest ​ an amazing free tool that lets you do quick and effective keyword research.

Just type in your keywords and the tool will generate several suggestions based on what people are actually searching for right now in your business or personal branding niche.

Buzzsumo is another powerful free tool you can use to see what content and content titles are receiving the highest number of social shares and engagement.

Buzzsumo is great for curating and integrating the hottest online content for your niche and for brain storming your own unique video and blog title ideas.

Once you have a good idea of what your next animated video or PowToon slide show is going to be about, it’s time to write an emotionally magnetic title that will actually grab and hold peoples’ attention.

You need to check out Coschedule’s amazing new headline analyzer tool. And it’s completely free!

Just type in your rough video title idea. The app then analyses and grades your title. For example, the title of this blog post scored an A+ after I made a few changes based on the apps suggestions.

The Coshedule title tuning app provides easy to understand feedback and suggestions you can follow to make your titles more emotionally appealing, stickier and ultimately: more socially shareable.

Keep typing in each new title refinement you come up with with based on the feedback you get until your title scores and A+ as well.

And remember: A shorter title is a much more effective title.

4. Keep Your Videos Short

One of the most important tips for video content creation is to keep the length of your videos at or around 60-90 seconds maximum. That’s the optimal length for keeping the average viewer’s sustained attention on YouTube.

There’s always an exception to the rule. Some “How to..” videos or business presentations can be longer. Just be sure to keep your longer videos super-fresh and super-valuable.

So how do you keep most of your animated videos short and to the point?

5. Use an Audio Story Board to Save Time and Hundreds of Dollars

One of the main reasons hiring a company to create animated videos is so expensive is that they actually draw up an animated story board for each video from scratch. That can take several dozens of hours of work on the part of a professional animator or team of animators.

So what’s the solution? Simple: when creating your animated video content with PowToon use your audio voice over as a kind of audio story board to construct your video around.

How do you start?

Well, first you need to write your script for the video based on the basic story telling principles we talked about earlier in step 2. Remember to keep it short (usually around 200 words) because you want your video to be no more than 90 second long in most cases.

You can then do your own “voiceover” by reading and recording your 60-90 second script.

You can also hire one of the amazing and surprisingly affordable voiceover artists Powtoon recommends via VoiceBunny or Fiverr.com.

Once you have a 60-90 second voiceover of your written script recorded, just downloaded it directly to your new Powtoon video as an audio file and select the background music of your choice.

You can then use the voiceover you’ve recorded to create your new animated video frame by frame! You can actually add great animated video characters, graphics and whiteboard-style text and other effects.


Oh and don’t worry! PowToon walks you through a fun and fast set of short animated tutorials right from square one. You’ll honestly become a Powtoon video creation expert in no time!

​ 6. Tell Your Business Story with Infographics

Infographics are arguably the most powerful way to visually communicate bottom line business value.

Not only that: but Infographics are among the most shared form of content on social media next to great videos. That makes combining the incredible power of animated video with infographics a complete no brainer!

How do you add infographics to your Powtoon videos and Slide Presentations?

Powtoon offers some great animated video infographic templates. This lets you build your own infographics as part of your animated video or slide presentation process from scratch.

You can also create amazing infographics using powerful, free data visualization tools like:

Once you you’ve created your infographics you can save them and download them as images directly into your animated video or PowToon Slides presentation.

Quick Tip: The best place to add your infographic content is when you get to the part of your audio script where you outline the key business and personal benefits of the strategy, tips or tools you’re suggesting in your video.

7. Unleash the Incredible Organic SEO Value of YouTube

Once you’ve finished creating each great new animated video, you want to share it across all of your most important social media channels.

When it comes to video content marketing, posting your videos to YouTube is the first place to start.

Why? Because YouTube is the second largest search engine after Google, and of course it’s actually owned by Google. Not only that, but the Google search engine ranks YouTube as a high authority website.

So, when you post a live link to your blog, website or landing page directly at the beginning of your YouTube video description, you’re actually creating a very powerful backlink for your blog or website. This is a little known yet very powerful organic SEO strategy you need to be taking advantage of as often as possible.

PowToon makes downloading each new animated video you create to your YouTube channel fast and easy. And you can download to YouTube right from your PowToon dashboard.

Once your new video goes live on YouTube, it’s as simple as clicking the social share buttons under your video and sharing them across all of your most important social media accounts!

8. Simple but Powerful OnPage SEO Tips for YouTube:

  • Always fill out your Title, Description and Tags Sections Under the Video Before Publishing
  • Make Sure That Your Main Keywords are at the Front of Your Title and at the Beginning of Your Video’s Description
  • Place a Live Link to Your Blog, Website or Landing Page Right at The Front of Your Video Description
  • Make Sure to Write a Great Video Description of the Value It Offers Your Viewers in the Video Description Section. Tip: Use Your Written Video Script as the Basis for Your YouTube Video Description.
  • Think of Your Video Description as a Kind of Mini Blog Post. Videos with a few hundred words of description outperform similar videos with a very small or poorly written description.
  • Add 4 or 5 of Your Most Important and Relevant Keywords to The Tags Section of Your New Video Page.

Important Take Aways:

Ok! So now that you know having great animated video is:

  • 53X more likely to get you on the first page of a Google Search, and that it gets:
  • 12X more shares than text and links combined! That:
  • Visitors stay a full 2 minutes on a site with a video as opposed to just 8 seconds without great video; that:
  • 70% of people have very strong recall for audiovisual information after 3 days compared to just articles or text! and, most importantly:
  • Great Video has been shown to improve ROI up to 300%​

So what’s your next best step?

Sign up now for your Free PowToon Account! In just a few minutes you’ll be making animated marketing and explainer videos that people will love to watch and share! It’s really fun, it’s really easy and it’s really good for business!













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