Super size me Essay
1261 Words6 Pages
McDonald’s is killing Americans, at least that is what Morgan Spurlock believes. In his documentary Super Size Me he embarks on a quest to not only describe and use himself as an example of the growing obesity trend, but to offer the viewers with base-line nutritional knowledge that will allow them to draw their own informed conclusions. Spurlock's primary intention is to prove through self-experimentation that eating solely McDonald's food is dangerous. His secondary intention is to denounce the rising obesity rate in American by using statistics, his own research, and the opinions of experts. His broader message is for a general audience while he tailors select chapters towards more specific demographics such as parents or McDonald's…show more content…
In addition to what you see on the screen Spurlock also uses what you hear to evoke an emotionally response. One scene shows a Ronald McDonald cartoon while the song “Pusherman” by Curtis Mayfield, a song about weed, cocaine, and drug dealers, plays in the background. This is undoubtably trying to draw a comparisons between drug deals and McDonald's this would certainly draw in over weight American's as well as parents. The humor Spurlock displays in the film makes him a very likable person and helps us to relate to him. If this bond between him and his audience was not created and nurtured throughout the film we might find it to be too gross or too serious and become bored with it. Furthermore the bond helps us feel compassion for him therefore, when his doctors and family start to worry about him we care more than we would if we weren't so emotionally invested. Additionally he manipulates the audiences' emotions by depicting McDonald's as a greedy and untrustworthy antagonist. To effectively create this assumption he documents not being able to find nutritional information, calling the headquarters over a dozen times to get an interview to no avail, and showing that they market to children early to get them hooked.
Since Super Size Me is a documentary primary focused on the ideas of its director, Morgan Spurlock, we must be able to perceive him as a credible and trustworthy source. Using himself as
Super Size Me: An Analysis
The documentary Super Size Me, produced by Morgan Spurlock, is a film which aims to frighten its viewers into adopting a more healthy lifestyle. Super Size Me uses techniques which attempt to shock the viewer- showing them the devastating effects that consuming nothing but fast food (in the case of the documentary, food purchased from McDonalds) for 30 days has upon the physical and mental health of the previously healthy Morgan Spurlock, as well as highlighting some of the practices of the fast food companies which many people would consider to be highly unethical (such as the cultivation of genetically modified chickens- although this practice is not entirely uncommon to other food companies).
Super Size Me is a film aimed toward no particular race, age or sect. It is a film aimed squarely at a target audience defined by the larger-than-average circumference of their waistbands, and their propensity to consume fast food more regularly than is recommended by health experts. The members of the target audience share one common bond; they are in denial about how dangerous consuming fast food on a regular basis can be. Super Size Me challenges their preconceived notions about the food industry by allowing them to witness visually, the changes which Morgan Spurlock undergoes when he partakes in what his doctor dubs a '30 day McDonalds binge'. It would be foolish to assume that the audience has no idea that fast food can be harmful before viewing the film, however, the film forces viewers to confront the issue in a very real way- watching a man quite literally wage war on his state of health. Super Size Me dredges up the viewpoints that can so easily be swept under the rug whilst standing at the counter of a fast food joint and demonstrates them in a way which is unlikely to leave the minds of the viewers for quite a while.
Super Size Me represents the American people in a way which is voiced by people throughout the world; as being notoriously ignorant. In the case of the film, the ignorance is in regards to nutrition. This is demonstrated by interviews- asking people on the street simple nutrition facts such as the definition of a calorie, or how often they consume fast food (a question which provokes an interesting response and possibly some unfair racial stereotyping on Spurlock's part, in regards to an interview with two African American teenagers). The American people are shown as having an inadequate knowledge of basic nutrition in order to sustain a healthy diet. This is a technique which forces the audience to think: 'What is a calorie?' 'How often do I...
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