An evolving horizon
The Master in Marketing, Communication and New Media is a response to the fast pace of change within the world of communications, offering the latest skills and tools with regard to digital communication.
By establishing solid marketing foundations that focus on the creation, management and performance analysis of social media content, the course allows students to develop the ability to interpret companies’ needs and transform them into effective content and communication plans.
This type of training – flexible and constantly evolving – seeks to encourage students to reflect on the future of digital media, thanks to constant discussion with a diverse class in terms of educational background and geographical origin, and a Faculty that consists of academics, managers, and some of the sector’s leading entrepreneurs.
In just one year, the Master in Marketing, Communication and New Media provides the personal and professional development needed to launch a career in a company or digital agency, not to mention the value of spending this time in a multiculturally-rich environment, which fuses innovation with the experience and prestige of the University of Bologna.
The program, which is entirely in English, includes two classroom-based terms and concludes with a final internship. The course alternates exemplars, group work, workshops and company projects with the aim of teaching students key concepts of the digital age: listening, sharing, participating.
To align your career with the future trajectories of communication, contact the master Program Manager and book an appointment to find out more.
THE MASTER IS AN INVESTMENT.
THE HONOR LOAN IS THE WAY TO FUND IT.
“PerTe Prestito Con Lode”, a long-term and low-interest honor loan, with no collateral required to cover the full amount of the tuition fee.
Together with our partners IAB (Interactive Advertising Bureau), Yoox Net-A-Porter Group, The Boston Consulting Group, Google, GroupM, IBM and WPP, this Master’s degree provides students with the qualifications and skills to start a managerial or consultancy career in the field of digital communications.
Crif – Global Decisioning Business Development and Delivery
Paolo De Biasi
Area Sales Manager Italia
Andrea Di Fonzo
A.Manzoni & C
Head of Doubleclick Media Buying Solutions
Head of Marketing & Digital
Martina Del Rio
Senior Business Consultant Telecom Practice
The Nielsen Company
Web Marketing & E-Commerce Manager
Internet & Mobile Banking Projects
Direttore Progetti e Iniziative Editoriali
HR, Marketing and Communication Director
ATM Azienda Trasporti Milanesi
Head of TV Rights Acquisition
Managing Director Italy & Spain
Director of Studies
" The social media and digital marketing tools that exist today will not be the ones we will use tomorrow. This master’s program will not just teach you current techniques but will also give you the opportunity to prepare for the future developments of this industry. Your professional future is our mission. "
Шеф службы обеспечения систем безопасности спустился с подиума подобно грозовой туче, сползающей с горы, и окинул взглядом свою бригаду программистов, отдающих какие-то распоряжения. - Начинаем отключение резервного питания. Приготовиться.